BoA's Ads Top Consumer Confidence and Purchasing Influence in Korea

A survey was conducted by Korean brand specializing site, Brand38.com and marked the top five on many different aspects of Korean ads such as brand image. Among the four lists, BoA was included in two of them.
BoA made the rankings of the "Consumer Confidence" department, in which consumers feel comfortable and trusts the brand name due to its ads. Falling short to Moon Guen Young's GS Kaltex commercials recieving a score of 8.5/10, BoA's KB Card came in second place with an amazing score of 8.36/10.
BoA was also included in the "Purchasing Influence" department, in which consumers are compelled to purchase or use a company's product/service due to celebrity endorsement. Just .02 points behind Wonbin's Baskin Robbins and Lee Na Young's Natur ice cream, BoA's Seoul Milk commercials came in fourth place with a highly competitive score of 8.35/10. BoA continues to have a lasting impact on the Korean advertising industry, proving her worth as a world star once again.
Credits: BoA's House - www.boashouse.com
Posted at 08:39 pm by aprylmina